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A new grocery service in Dallas wants to assist people living in food deserts

Long-standing South Dallas food desert communities will have easier access to groceries thanks to a new ordering and delivery system.

A fee-free ordering and pickup system called Grocery Connect was developed by Bonton Farms and Kroger Delivery.

In a file image, a customer is seen carrying veggies in grocery bags. (Image credit: Sergei Malgavko)Through Getty Images, TASS)
It enables locals to place weekly grocery orders on the Kroger website. The neighborhood’s authorized pickup location will thereafter receive those groceries.

John Votava of Kroger Delivery stated, “This is all about partnership and Bonton Farms came up with this wonderful idea, and it’s now powered by Kroger.” “So, we’re happy to be here bringing that fresh and affordable grocery to the neighborhood.”

Although our primary goal at Ponton Farms was to combat food insecurity, we began as a farm. We needed a grocery partner because we recognized that we couldn’t supply everything ourselves, even as a farm,” said Bonton Farms’ Gabe Madison. “The South Dallas residents have been longing for grocery delivery. We’re offering that in a novel way with what we’re doing.”