Boston, MA – The Boston Bruins have announced a partnership with Keches Law Group, naming them as the “Official Injury Law Firm of the Boston Bruins.” As part of this collaboration, Keches Law Group will have the opportunity to utilize Boston Bruins marks and logos for sales and marketing purposes.
The partnership will extend to various marketing assets during Bruins home games, offering advertising on the TD Garden dasherboards surrounding the ice, virtual marketing placements during NESN television broadcasts, and LED advertising on the LED rings within the TD Garden arena bowl. Additionally, Keches Law Group will exclusively brand one of the two TD Garden ice resurfacers.
As an official partner, Keches Law Group will also provide fan engagement opportunities. They will offer multiple children aged 12 and under the chance to sit on the Bruins’ bench during pre-game warmups, providing them with unforgettable experiences during each season.
Boston Bruins President Cam Neely expressed enthusiasm for strengthening the partnership with Keches Law Group, recognizing their demonstrated commitment to protecting the rights of those facing difficulties after an injury.
In response, Sean Flaherty, Managing Partner of Keches Law Group, expressed excitement about becoming an official partner of the historic hockey team. He highlighted the Boston Bruins’ significance as one of the original six teams in the National Hockey League and their embodiment of the spirit of the New England region. The partnership represents Keches Law Group’s dedication to excellence, community support, and a shared mission with the Bruins on and off the ice.
