Nordic Wellness, the largest chain of Swedish fitness centers, continues to grow at a rapid rate. In the start of 2022, the chain added six new clubs in a single day.
The new locations that now have a Nordic Wellness club are Gothenburg Lundby, Stockholm Märsta, Landskrona, Frilles’ Rya, Stockholm Rotebro, and Norrköping Mirum. In Scandinavia, few other training networks have grown as quickly as Nordic Wellness during the past 20 years.
At the bottom, there is public health thinking that supports the work market and aims to eliminate long distance exercise travel in the future.
International research demonstrates the significance of club proximity for training efficacy. When we plan our institutions, we should use this as a benchmark. The size and range of the clubs should also compliment one another. Magnus Wilhelmsson, the founder and CEO of Nordic Wellness, explains that we may open a larger facility with group training reasonably close to a smaller facility that then offers a gym and fitness with various machines or even a paddle.
Soon 300 clubs, the six new clubs mean that the chain’s clubs in Sweden now number 293. With over 355,000 active members, Nordic Wellness is one of the largest players in the wellness industry, something that was a goal for the founder Magnus Wilhelmsson already at the start almost 25 years ago.
“- I started with a single small and worn club in a basement on Backaplan in Gothenburg in 1997. Today we go to 300 clubs and belong to the largest in the Nordics. Then as now our offer is a healthier life through exercise and I think it “Sitting and passivity is a public health problem that has spread and it can be costly for both the individual and society. With our coverage, the proximity to training at the workplace and home increases, which can be in different places or sometimes counties,” says. Magnus Wilhelmsson. “
