Have a few episodes prepared before you even begin broadcasting is one of the most popular pieces of advise given to folks who are just starting a podcast. And this particular piece of advice highlights how crucial podcast promotion is and how much effort must be put into it from the beginning.
It is a good idea to record, edit, and have several episodes ready before you even broadcast the first one for one very clear reason: it allows you time to market your podcast after the first one has been posted.
This is crucial because, even though you may start off with no listeners, you will already have content prepared. The content of your podcast is what makes it valuable, and the marketing you do in this is the time when people start to notice you.
If you have genuine listeners, you’ll have all the information you need to adjust the content for them, advertise the podcast, and build your brand over time.
One kind of podcast uses a somewhat different strategy. This podcast is being hosted on a well-known, active website that receives visitors for various purposes. In certain situations, the starting point is not zero.
A certain market base was already attracted to Plurawl’s website by the fact that they specialize in clothes and prints for the Latino population. They therefore had a head start on the Latino podcast they eventually launched, with a set of website users. When you launch your podcast, you will already have some episodes available for listeners to check out. Nevertheless, if your marketing encourages listeners to try a podcast that doesn’t function, it will all be for nothing. This can have a bad outcome since people might start to hear about the podcast’s shortcomings.
In light of this, you must consider your audience when you are actually recording the episodes. Make sure the niche is not too narrow to just draw a handful of devoted listeners, nor is it too large to be no niche at all. As time passes, you will make improvements to this.
